Tuesday, August 9, 2011

Fashion Night Out on Polyvore

Fashion’s Night Out is upon us. Almost. The retail-fest is exactly one month away and, predictably, the fashion world has already begun milking the one-day event well in advance. To that end, Vogue.com and Polyvore announced their FNO Style Setter competition this morning, which will be judged by Blake Lively, Alexander Wang and Grace Coddington.
Here’s how it works: Each week Vogue.com and Polyvore will announce a new theme–Fall Wardrobe Essentials, What to Wear on FNO, and Dress a Style Icon for Fashion Week–and invite users to create sets inspired by the theme of the week, on a special section of Polyvore. Contestants may use any of the thousands of articles of clothing on Polyvore, but the one catch is that they have to use at least one of the featured items (read: FNO merch) in their sets. Each day Vogue.com editors will choose a single set to be highlighted on their website, and at the end of the week celebrity judges Blake Lively, Alexander Wang or Grace Coddington will pick their two favorites to be entered in the finals. (So, be sure to include a printed mini dress, leather backpack and a cat in their respective week’s sets for a guaranteed win.)
The six celebrity-picked finalists will, in turn, be voted on by Vogue.com readers in a final showdown. The last Style Setter standing will get a VIP trip to NYC, plus a tour through Vogue’s famed fashion closet and get to go behind-the-scenes at a NYC Vogue photo shoot. Civilians won’t be the only ones participating–designers andVogue editors will also be creating sets based around the week’s theme and posting them on Polyvore’s site. We can’t wait to see what Anna–or Anna’s assistant–will come up with.

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