Shot by Steven Meisel, this is the first Louis Vuitton campaign ever to evoke so exactly the ambiance of the fashion show.
Unprecedented levels of know-how and attention to detail were deployed to create a compelling restatement of the romance of travel, true to the heritage of Louis Vuitton.
A dedicated Web site — louisvuittonexpress.com — is to document the train’s journey from Paris from July 5. When it chugs into the show site on Shanghai’s famous Bund at 9 p.m. on the 19th, models are to disembark in the fall collection and circle the train, just as they did in Paris. The event coincides with an exhibition of travel articles and the opening of Vuitton’s first maison in China — a four-level unit at the Plaza 66 complex. [WWD]
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