Monday, March 19, 2012

McMenamy x M·A·C

McMenamy x M·A·C on

The Cosmetics Muse and Her Filmmaker Husband Test Their Cinematic Knowledge

Made up in Technicolor hues of acid pink, green and orange, supermodel Kristen McMenamy rides an emotional rollercoaster in this short for M·A·C’s new Reel Sexy makeup collection directed by husband Miles Aldridge. To bring to life Aldridge’s off-kilter imagery, M·A·C’s Senior Vice President and Group Creative Director James Gager cast McMenamy as the histrionic heroine for the meta-movie performance. “There is nothing that isn’t dramatic about Kristen, from her statuesque body and long gray hair, to the way she carries herself,” he says. “It was an amazing experience to watch her because she was literally watching nothing on the screen. She gave all this great emotion and was so much into it that she actually cried.” For the vivid palette, Gager took his cues from the larger-than-life world of Hollywood’s leading ladies who regularly use M·A·C makeup, whether on film sets, front covers or the red carpet. While McMenamy is made up in M·A·C’s trademark bold fashion, the products can be worn as sheer washes of pastel color too, says Gager: “It brings a sophistication to the look, and is perfect for springtime.” Here, McMenamy and Aldridge test their knowledge of each other’s cinematic leanings.

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