Monday, January 23, 2012

Calvin Klein SS 2012

The new Calvin Klein Jeans campaign will surely cut critics straight down the middle when it comes to opposing views. Calvin Klein has always been racy. They've taken risks with their campaigns and pushed the boundaries for what may or may not be appropriate for print. However, one will argue that the campaigns have never been anything less than spectacular. 

This season we are seeing something similar yet completely different. The models may be the same... Lara Stone is back for another round...but the photographers captured something miraculous with these images. Mert Alas and Marcus Piggott shot this campaign and what they have achieved is nothing short of beautiful. Yes, it still has that "outrageous" element with a nearly nude Lara Stone laying with a buff male model in the surf. However, the moments they snapped up for this campaign are worthy of great recognition and appreciation. 

Dare I say, this almost seems like a softer and more sensual side of Calvin Klein that we're seeing in this campaign.

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