In the magazine world, 2011 has come and gone (January 2012 issues are already out). Thus, WWD has issued their annual report on the year’s best and worst selling American covers–meaning, which celebrity faces, from Lady Gaga to Kim Kardashian, achieved the highest success rate at newsstands.
inconsistent success rate. Given their media takeover in 2011, you would think they’d be guaranteed newsstand gold at this point but magazine buyers may be more discerning than we thought. Kim did cover Glamour and Cosmo‘s best-selling issues of the year in February and August, respectively. However, sales for her Harper’s Bazaar cover in March, her April Selfcover and her November Lucky cover were reportedly around average. And, sales for her January 2012 Glamour cover are expected to come in well below average. A Kardashian backlash in 2012 sounds like a real possibility.