Tom Ford On Why He Appears In His Own Ads

“I am a very practical and pragmatic person, and the reality is that I am in the ads because I am still in the phase of brand development where I need to make sure that people realize that there is an actual person behind the brand, designing literally everything that we make and creating the language of the brand,” he says. “I am not in the ads because I am vain. A lot of people still do not know who I am, and the product sells better with me in the ads, which we know from the men’s perfume ads that I have appeared in.”


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