Monday, October 24, 2011

The Real DKNY PR Girl

After two years of anonymous, prolific, hilarious Tweeting, @dkny, better known as DKNY PR girl, has revealed her true identity. Not that it was top secret to those in the industry, but DKNY PR girl is, of course, the inimitable Aliza Licht, SVP of Global Communications for Donna Karan. Her filter-less, insider-y, and laugh out loud funny Tweets have garnered a following of over 360,000. She set and (and still holds) the standard for what fashion brands can do on Twitter (and now Tumblr). In the video she comes clean: “Hi, my name is Aliza Licht, and I’m addicted to Twitter.” Hi Aliza!
If you want to get into PR here’s a role model for you (seriously, we think she might have a photographic memory because she remembers every face). Watch Aliza prep for Donna Karan‘s three shows during New York fashion week.

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