Tuesday, July 12, 2011

Rihanna Is the New Face (and Body) of Emporio Armani Underwear

Rihanna not so subtly hinted recently that she was working with Armani–”U would NEVER guess what I’m doing right now!!! Hint Hint #Armani” she  Tweeted on July 6.

And now it’s official. Armani announced today that Rihanna will be the new “global testimonial” (read: face) for Emporio Armani Underwear and Armani Jeans for the brands’ fall campaigns. Choosing Rihanna and her crazy amazing body to sell underwear? Yeah, that makes sense.
It’s not the first time the pop singer has linked up with an Italian fashion house. She was the face of Gucci’s UNICEF campaign in 2008.
Ads are set to break in September.

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