Thursday, July 7, 2011

Mulberry FW 2011 Ad Campaign Video

Mulberry FW 2011 Ad Campaign Video from Fashion Copious on Vimeo.

Creative directors Ronnie Cooke Newhouse and Stephen Wolstenholme of House and Holme were also behind our Spring Summer 2011 animated short film. They worked alongside director Luke Losey and cinematographer Serge Teulon to capture moments of the Autumn Winter shoot, playfully set to the music of Animal by Miike Snow.

Visual effects film company Framestore, with Luke, recorded swooping video camera moves of the environment. Using blue-screen technology they then separated some of the props from the main set, allowing them to create a series of overlaying sequences to complement the rich visual texture.

By using a 3D tracking process, Framestore worked these extra assets into the filmed shots, creating a fantastical and innovative combination of the 2D cut-out animations and a live 3D environment. The unique finished film captures the mood of Tim Walker’s luxury-meets-fantasy perfectly, taking the viewer on a magical journey into our darkly beautiful new season.

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