You've seen a good portion of the Fall 2011 ad campaign for Louis Vuitton, but now the house has released a making-of video, complete with Marc Jacobs explaining the photoshoot's inspiration: "Steven [Meisel] and I met and decided we would do this wonderful story of beautiful antique cars, little dogs, and fresh-faced young women dressed in the collection. So we cast Gertrud [Hegelund], Zuzanna [Bijoch], Daphne [Groeneveld], Fei Fei [Sun], Nyasha [Matonhodze], and Anais [Pouliot], a bunch of beautiful cars, we cast Richard as the chaffeur and various dogs, and came out here to Brooklyn. I think it's a very classic scenario — of course it suggests travel, and it's definitely luxurious. But I think we gave it a fresh and kind of modern, sometimes a little bit naughty, tongue-in-cheek sort of spin."
Monday, June 20, 2011
Video: Making Of Louis Vuitton's Fall 2011 Ad Campaign
You've seen a good portion of the Fall 2011 ad campaign for Louis Vuitton, but now the house has released a making-of video, complete with Marc Jacobs explaining the photoshoot's inspiration: "Steven [Meisel] and I met and decided we would do this wonderful story of beautiful antique cars, little dogs, and fresh-faced young women dressed in the collection. So we cast Gertrud [Hegelund], Zuzanna [Bijoch], Daphne [Groeneveld], Fei Fei [Sun], Nyasha [Matonhodze], and Anais [Pouliot], a bunch of beautiful cars, we cast Richard as the chaffeur and various dogs, and came out here to Brooklyn. I think it's a very classic scenario — of course it suggests travel, and it's definitely luxurious. But I think we gave it a fresh and kind of modern, sometimes a little bit naughty, tongue-in-cheek sort of spin."
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