Monday, June 20, 2011

Pantene Pro-V Casting Call at Essence Music Festival

Pantene, known for providing women with healthy, beautiful hair for more than 60 years, is seeking five African-American women to star in its upcoming 2012 print advertising. The search will take place at the Essence Music Festival in New Orleans.

FRIDAY & SATURDAY, JULY 1-2, 2011, 11:00 A.M. – 5:00 P.M.

Sign-ups begin at 10:00 A.M. and are limited to the first 200 people
Callbacks will be held on Sunday, July 3, 2011
WHY: Pantene aims to provide women with healthy, beautiful hair and offers a variety of products for every hair structure, including the Pantene Pro-V Relaxed and Natural collection, designed to help keep African-American hair strong against damage, shiny and moisturized.  As part of “My Black is Beautiful,” a campaign that celebrates African-American beauty, Pantene hopes to encourage African-American women to let their beauty shine inside and out. To find out more, women can visit

MORE: Women with relaxed and/or natural hair are able to participate, however those with extensions or weave will not be considered. The winners will be featured in Pantene’s print advertisements beginning in 2012 and will receive an all expense paid trip to the print shoot location.  Winners will be announced at a later date.

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