SAM FINE ON FOUNDATION FOR WOMEN OF COLOR
When shopping for foundation, first you have to decide what you want the foundation to do, says celebrity makeup artist Sam Fine (whose clients include Tyra Banks, Iman, and Jennifer Hudson). Yes, before you even start color-matching, you need to know if you want sheer coverage that will just even out your skin tone, or heavier cover up. "Formula is almost more important than finding the right shade," Sam says. "We're so caught up in shopping for the color that we forget about our special needs. Women of color scar and hyperpigment more easily from acne, so we need more coverage. I don't care if you're oily—and every black woman is not oily—if you need coverage, you must use a cream foundation. But that doesn't necessarily mean you need to apply the cream all over your face. Just apply a stick foundation in certain areas and if you're oily, use a primer. You want the foundation to look very light and natural, but you still may need to step it up in the coverage department."
To help navigate which formula's right for you, here's Sam's advice (along with his favorites from each category):
FOUNDATION Full Coverage
For the most coverage, Sam recommends cream formula foundations. "Dermablend and Cover FX can cover scars and tattoos. It's the most coverage you can get, but you can just use them for spot treatment," Sam explains. For those who don't need full camouflage, Sam suggests cream-to-powder formulas and mousses. For foundation sticks, he likes Black Opal and Bobbi Brown's. "MAC and Bobbi Brown have great shades. Their range is limited, but they do go really dark. For very deep skin tones, try MAC or Fashion Fair. I've worked with Alek Wek and she uses Fashion Fair."
Sam likes:
- Black Opal True Color Stick Foundation
- Cover Girl Queen Collection Natural Hue Compact Foundation
- Maybelline Dream Matte Mousse Foundation
FOUNDATION Medium Coverage
"Not all liquid foundations give lighter coverage. Some mattifying liquids are really heavy, almost like toothpaste. As a pro, I prefer a cream foundation when I want to cover up because it offers more control and is less messy," Sam says. "But medium coverage is real woman coverage—if you don't have a ton of acne scarring or hyperpigmentation and just want to even out your skin tone, that's all that you need. MAC Face and Body Foundation is on the sheerer side but still gives great coverage."
Sam likes:
- MAC Studio Sculpt Foundation
- Iman Luxury Radiance Liquid Foundation
- Clinique Soft Finish Makeup (what Sam's mom uses)
FOUNDATION Light Coverage
And just as all liquid foundations aren't necessarily lighter in coverage than creams, tinted moisturizers aren't all sheer. "Laura Mercier's Tinted Moisturizer is not sheer," according to Sam, who recommends watery formulas like YSL's Perfect Touch Radiant Brush Foundation and Giorgio Armani's Face Fabric.
For truly sheer coverage, Sam turns to a light dusting of powder. "Any kind of pressed powder can be used instead of foundation and wet-to-dry formulas will give the most coverage. Removing shine makes skin appear more consistent in color and texture," Sam explains. "If you paint a bumpy wall matte, it will look more smooth. A little powder in the T-zone will make your skin look more consistent in color and texture. And that may be just enough makeup for someone." That said, all powders were not created equal, warns Sam, who loves translucent loose powders without heavy pigments. He also isn't a fan of mineral makeup: "I have not met a mineral makeup that I felt like I could recommend and I haven't really seen colors that are really rich enough for the beautiful hues in the women of color spectrum."
Sam likes (from most coverage to least):
- Lancôme Dual-Finish
- Bobbi Brown Sheer Finish Loose Powder
- Fashion Fair Translucent Powder
Sam's shopping tip #1: "If you're just going to use a little spot cover, you need to try it where you're going to apply it. If you're shopping for a liquid foundation or tinted moisturizer—something that you're going to use all over the face, test it on the jawline. When it comes to color-matching, the jawline is your truest color, but keep in mind that shade will not match the center of your face."
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