4 Ways to Avoid Overspending at the Makeup Counter

We're all makeup addicts, but we also have other more vital financial responsibilities. So if you’re the type who is easily persuaded to shell out more money than you intended by a pretty face behind the counter, check out 4 ways to avoid overspending.

1. Avoid the counter altogether. The second you sit in the chair at the makeup counter, you’re done. Most folks will likely buy the products the counter artist uses on them during a demonstration–and trust, the artist will use plenty. Because this person spent so much time tending to you, you feel obligated to buy. I agree it’s not right to have an artist try an entire line of products on you without buying at least two. Hey, it’s no secret these people work on commission and that time could have been best spent on someone more willing to buy.

So if you know the word “sucker” is stitched into the collar of your blouse, do yourself a favor and avoid the counters. Instead visit self-serve beauty stores like Sephora or Impulse Beauty inside select Macy’s stores. You will still receive expert advice and hands-on application of products, but the sales environment is more relaxed. Plus since reps there don’t represent one single brand, you’ll have a more diverse array of options to choose from.

2. Be upfront with the counter rep. While Sephora is the beauty girl’s utopia, unfortunately not every Sephora store sells every brand nor every brand’s full range of products. Sometimes you will have to visit a counter to get that coveted lipstick shade.

So when you get to the counter, let the rep know exactly what you’re looking for and how much you’re willing to spend. Even if you’re not sure what you want, mentioning your spending limit is also a good idea so the rep knows not to give you the hard sell.

3. Visit the counter during peak times. You will almost always be shown all the latest and greatest products you know you can’t resist when it’s just you at the counter. Plus reps almost always have a two product minimum per sale. This means for every transaction/customer, at least two products must be sold. Reps are judged poorly by having too many one item sales. It’s smart to go when reps are so busy making other sales that your one-item purchase goes under the radar.

4. Don’t use or open a store charge card. Save 15% when you open XYZ’s charge card! Don’t do it. Chances are you’ll likely not pay off that balance in full when the bill comes and each time you stop at the store you’re likely to buy more than you would if you had cash or a debit card.