After nine seasons of glossy ad campaigns shot by Inez & Vindoodh, YSL’s Stefano Pilati has decided to go a different route for the Spring 2012 campaign–and with a different photographer too, reports WWD.
Pilati tapped David Sims to shoot the moody campaign, featuring a punky-looking Mariacarla Boscono–a huge departure from last year’s colorful and light-filled Spring campaign with Arizona Muse. Could it be the Lisbeth Salander effect?
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