To culminate its 2011 VIVA GLAM campaign M.A.C Cosmetics has teamed-up with fashion film-maker Ruth Hogben to shoot a short film starring VIVA GLAM spokesperson Lady Gaga.
In the film Gaga models ‘The Masterpiece’, a one-of-a-kind dress featuring thousands of fan images that have been selected by stylist Nicola Formichetti to raise awareness of HIV/AIDS. During her time as VIVA GLAM spokesperson Lady Gaga has helped to raise an impressive $55 million for the M.A.C Aids Fund through the sale of a special unisex Lipstick and Lipglass.
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