Sephora to Sell Body Shop Items

WWD reports: The Body shop is announcing today that it has developed exclusive skin and body care items for sephora, which will roll out to 170 of the retailer’s 230 doors the first week of March.

the deal is designed to supply  sephora with a natural and eco-minded skin care brand while offering the

Body shop an expanded distribution outside of its own 300 U.S.-based doors.

I find so much opportunity to learn from a good working partner,” said Phil

Kowalczyk, president of the Americas, the Body shop. “ the conclusion is

this is a win-win both for sephora and the Body shop customer,” the latter of

whom had been expressing a desire for more access to the brand.

sharon Rothstein, sephora’s senior vice president of marketing, said the

Body shop’s brand story and heritage was appealing, as it “provides an opportunity

to offer clients more breadth of assortment and value offering in

bath-body and facial skin care.” An e-mail to sephora’s list of clients will

be distributed in March alerting them of the new skin care offering, joining

brands such as Lancôme, Philosophy, Korres and Peter thomas Roth.