Reebok & Swizz Beatz

Swizz Beatz is a true collaborator.  Fresh off his Grammy win with Jay-Z for "On to the Next One" on Sunday night, the music producer, DJ, rapper, and proud husband of R&B goddess, Alicia Keys, proves himself as a true entrepreneur by partnering up with the world’s well-known brand names.  During the Magic Show in Las Vegas, he unveiled a collaboration with Reebok designed to breathe new life into the company’s Reebok Classics brand. From Swiss watchmaker Audemars Piguet to sports shoes brand Reebok, Swizzy’s bagged them all.


Swizz tweeted a link to a hip-hop-themed video of him wearing an updated version of the Classics sneaker right before he stepped onstage for the press conference. This prompted Todd Krinsky, global head of the Classics brand, to shake his head and say: “Swizz is always two steps ahead.”

“This is not a sneaker deal,” Krinsky said. “Swizz will be involved in the campaign.” Beatz, who unveiled the first product in the line, the Kamikaze model, said he’s eager to “make the world know that Reebok has a new voice.”

Krinsky said a “tight collection of apparel” and higher-end sneakers will make their debut for holiday and roll out during 2012. Distribution will include boutiques and select urban retailers. Shoes will retail for $75 to $150, with the higher prices for limited edition models. The apparel is still being worked on, he added, but will be a lifestyle collection rather than a performance line."